A couple weeks back, Jason of Sour Mash Manifesto, Sku of Recent Eats and I had a discussion on Twitter about Rebel Yell – one we’d all considered buying strictly for the purposes of blogging about. (That surely an placed us all in undocumented subtype of Sku’s Field Guide to Whiskey Collectors) This shared realization led us to one simple conclusion: we should all buy some Rebel Yell and then blog about it. Yep, pretty outrageous and edgy stuff. In fact, this is a coordinated Rebel Yell blog post – you can read Jason’s review of Rebel Yell and Sku’s review as well on their sites.
So, what of Rebel Yell? I’m sure you’ve seen it on the shelf and it’s one of those also-ran whiskies you always pass on, like Ten High and Kessler. Is Rebel Yell the great undiscovered value whiskey gem? Is it the spirit of a Confederate battle cry somehow embodied in a whiskey (warning: loud and weird)? It’s not a nod to Billy Idol, however: Idol credits the name of his song to a meeting with the Rolling Stones where they drank this bourbon, according to Wikipedia.
Rebel Yell is a wheated bourbon and the Rebel Yell site makes efforts to attach itself to the Weller name, though it’s not part of the Buffalo Trace stable. The label says it’s a straight bourbon but provides no age statement, so we know it’s at least four years old and meets the requirements to be called a bourbon (new charred oak casks; has had at least one bar patron speak about it and then go on to claim that “all bourbons must be distilled in Bourbon county”; has caused no less than ten college freshman to swear off the stuff, etc).
So what’s it like? To be completely honest, not much. And that’s not in the way that Levon Helm is not like many others. The nose is unremarkable with some light alcoholic, solventy and spirity notes. There’s a slightly dry and faint grainy note, paired with a little white pepper. There’s also a strange fruity note that shows up as a little bit of pear. Beyond that, it’s a little bit musty. From the nose, I’d almost expect this to be a young Glenfiddich aged in a tired, fifteenth-refill bourbon cask.
The palate has the light sugary notes – somewhere between raw sugar and table sugar. It’s not quite like the really aggressive sugar notes you get off of some Beam products or the Buffalo Trace white dogs, but it again suggests that Rebel Yell doesn’t have a lot of cask influence. There’s a little slight sourness, and a bit of dry wood – but it also has hints of napkins and popsicle sticks, kind of a raw, papery, fibrous wood influence. There’s also a hint of pepper. This really doesn’t seem to show a lot of cask influence. I can only assume that they have a crack team that stands ready to drain a cask the very nanosecond it turns four years old, with a warehouse foreman screaming at the top of his lungs, “WE’RE LOSING MONEY EVERY SECOND THAT WHISKEY IS IN A CASK! GET IT OUT!”
The finish, as is utterly unsurprising with something so new-makey, is relatively quick and sweet. The sugar from the palate is there, but it leans toward canned fruit as well – a touch of peaches and pears.
All things considered, it’s pretty bizarre in my opinion when you consider this is a bourbon. Even Beam, which I clearly don’t have a lot of love for, has more wood influence (it’s just unable to overcome the sweetness of the spirit). This is just light, light, light, with strangely fruity notes that almost take it in a light Scotch direction. Despite the uniqueness – which I can’t lie, unique is a selling point for me – there’s just nothing at all here for me to really care about. There’s nothing to hate, there’s nothing to love. In the end, Rebel Yell, unlike its Confederate battle cry namesake or the undeniably catchy Billy Idol tune, is just forgettable and boring. That’s about the worst thing I can think of to say of about any whiskey.
Read the review at Sour Mash Manifesto
Read the review at Sku’s Recent Eats
At a glance:
Rebel Yell 40% ABV
Nose: Mostly alcoholic and with hints of solvent or spirit. Slightly dry notes of faint grain. A bit of white pepper, a bit of white wine – very faint. Somewhat musty. Faint fruit notes, primarily pear, emerge after a bit of time.
Palate: Slightly sugary like raw sugar, but not overt like Beam. A bit of table sugar. Slight sourness, a bit of dry wood. Slight papery, fibrous notes – unbleached napkins or popsicle sticks. A bit of pepper but not much.
Finish: Quick, a bit of sweetness. The slight raw sugar notes persist, but also go slightly fruity – a bit of canned peach and a bit of pear.
Comment: This is one of those whiskeys that shows a reasonably strong new make character. It’s quite light and doesn’t have a lot of presence on the palate or a lot of character overall. It’s odd to get these light fruity notes that I’d almost associate with a Glenfiddich. Not much to really care about here.