Do you wanna hear something sick?
We are but victims of desire
Pearl Jam, “Gonna See My Friend”
About two week ago, Google took Reader offline. I’d made peace with their decision; it was a service I’d used every day, but it was clear their decision was irrevocable. Coming from the technology world, this wasn’t entirely surprising. At some point, you have to cut your business to what matters.
When D-day came, the remaining handful of whisky blogs I was following vanished from my daily survey of new content. Suddenly, where there was noise, where there was inadequacy and insufficiency, there was just silence.
Of course, that was only a few days ago. I’ve been enjoying some silence on the blog front for a while now. I’ve apparently missed new heights (depths?) of venality on Facebook with various whiskey “Exchanges”. Prices are apparently high for moderate to moderately good whiskey, with a premium on older stuff. I’ve got no doubt that rare & old whiskey will start to be forged soon – obviously the technology exists to knock out a pretty convincing one. With the prices available, if you think you could get away, why wouldn’t you (ethics aside)?
Let the rats eat themselves, I say. Maybe I’m a sap but I’m avoiding the secondary market. Then again, I’m avoiding the primary market as well, as the values are just off kilter. There’s good whiskey to be found, but one needs to be more selective – the $100+ tier is a minefield of questionable whiskey these days.
The last bottle I bought was a humble bottle of Four Roses Yellow Label. I’ve discussed Jack, Jim, and Evan; I figured it was time to revisit this value-priced stalwart. Unfortunately, in Los Angeles (on the west side, at least), Four Roses has suddenly gotten a little bit scarce. Maybe it’s the local landscape catering to an “enlightened” post-Parker consumer, maybe it’s spiked demand; I don’t know. Whatever it is, it’s depressing that it’s suddenly so hard to find.
While many of my friends have picked up the torch over the last few months of odd tastings and unusual whiskeys, I’ve been content to take it easy. I checked off a lot of “must have” whiskeys this spring and realized they can be as questionable and variable as anything else in any price tier. That, coupled with an acknowledgement that I’m pretty happy with the average Four Roses Single Barrel OBSV/OBSK, hasn’t really spurred a desire to spend a lot of money on new, questionable bottles.
Well, that and the on-again, off-again heat in Los Angeles.
Four Roses seemed to be the right one to match my casual mood of late. All too often, things get wrapped up in unfortunate idealism and blindly accepted normative statements. Between blog-overload, questionable whiskey overload, the heat, and a focus of interest elsewhere, finding and noting some sort of “challenging” whisky and casting its place in the larger world was the least interesting exercise I could imagine.
Four Roses Yellow Label is an undisclosed blend of their five yeast strains split across two mashbills. In theory, it’s the accessible pop hit of the Four Roses discography. In practice, well…
The nose is nice and gently earthy, with some wet clay and a light spice. There’s some black pepper and a dab of cinnamon; caramel and easygoing wood. There’s plenty of corn evident, but a little subtly astringent black cherry in the back.
The palate leads with “E” mashbill sweetness – corn upfront with caramel and cherry. There’s wood, cinnamon, and the more distinctive heat of white pepper.
The finish is generally tannic – black tea and wood, cherry, a softer oak influence, and some faint tobacco.
It’s actually a pretty clean representation of everything Four Roses has to offer, in a somewhat condensed format. The “E” bill sweetness is balanced by the “B” bill spice. I actually enjoyed it quite a lot, especially considering this is a 40% ABV entry-level whiskey. It’s a touch thin in the ideal world; at 45% or even 50% it could be fantastic. In my opinion it’s easily the best 40% ABV standard offering on shelves.
At a glance:
Four Roses Yellow Label, 40% ABV
Nose: Nice gentle earthy, wet clay influence with some light spicing – a hint of black pepper, a faint dab of cinnamon. Some caramel, easygoing wood influence, plenty of corn sweetness balanced by a bit of slightly astringent black cherry.
Palate: Corn sweetness upfront with some caramel and a touch of cherry. A little bit of wood, some cinnamon and a little dab of white pepper.
Finish: Leads with some tannins; a touch of black tea and some wood; a touch of cherry, a little oak, a faint hint of tobacco;
Comment: My only complaint is that it’s a touch thin at 40%. At 45% or 50% this would be fantastic. It’s easily the best 40% ABV standard offering on shelves today though.
Please take the opportunity afforded by the Google Reader shutdown to take a breath, unfollow the blogs that only provide noise (including mine), and make sure you’re getting enough real-people-time. I met with a bunch of whiskey friends and bloggers over the last month, and that was far more interesting than reading message boards, facebook groups, and getting in twitter arguments about mundane points of booze.
Obviously this is a “stop liking things I don’t like” sort of non-directive; I am just drawn to say it because the odd undercurrent I noticed in a bunch of discussions was how many lives this hobby and interest has negatively affected. It’s OK to step back; it’s OK to stop jumping just because a merchant or a brand ambassador or a blogger says something is the best whiskey ever.